Ethiopian Business Women takes on Markets Abroad with her Shoe Line
Ethiopian NewsEthiopian entrepreneur Bethelhem Tilahun who runs the Sole Rubbers shoe factory which make shoe and Sandals from recycled car tires is targeting markets in Asia and Europe. It’s established 9 years ago, the company has grown to produce over 70,000 pairs of shoes. Sole Rubbers is a green foot wear company based in AA provides a wide range of unique colorful shoes for customers looking for shoes made out of recycled materials like use car tires as well as natural handmade fabric, 32 years old Bethlehem is the brain behind the business, she started the brand in 2004 with an investment of about 10,000USD raised by family members, the trendy shoes come in different modern designs and for between 35 to 95 USD up here. The entrepreneur is manage has manage to market her brand abroad through retails in over 50 countries including Japan, Canada and Australia, she is targeting the high demand for eco suitable products to abroad to expand her business, Sole Rubbers has been certified by the world Fair Trade Organization and said to be the world’s first fair trade green foot wear company. Bethlehem who is one of Africans top female entrepreneurs today has received various international and regional awards for her work; she was also listed as one of the 20 youngest power women in Africa in 2011 by Forbs Magazine, making over 1million USD revenue in every year, the company manufacture about 800 shoes every day in production line that has about 100 staff members who make the shoes about 300 suppliers distribute the footwear across the country.
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