DireTube News Ethiopia's buoyant economy raises Heineken's hopes for beer market growth
Read More at...http://goo.gl/ud2x16 Heineken is betting on Ethiopia's rising incomes to fuel rapid expansion of the beer market in Africa's second most populous country, where the group is the first of the big international brewers to build a new plant.Ethiopia's average annual beer consumption of some 5 litres per capita is about half the average level for sub-Saharan Africa, excluding South Africa, offering scope for expansion among the population.Heineken's African and Middle East regional president Siep Hiemstra said in an interview on Monday that Ethiopians were used to fermented drinks and also grew barley, used in beer making.DireTube is the Largest online Media in Ethiopia Since 2008